Ibrahim has more than 35 years of experience in the telecommunications industry particularly in networks and digital services and in many areas such as sales, industry transformation and customer relations.

She joined Ericsson Group on 1996 and went on to hold a number of leadership positions, taking her talents to the likes of Malaysia, Bangladesh, UK, Middle East and Africa. She was appointed to her current role as Senior Vice President and Head of Market Area Middle East & Africa in 2017, and she is also a member of Ericsson’s Global Leadership Team.

She has a proven track record of growing businesses in emerging markets, been responsible for Ericsson’s business in 11 countries on the African continent, led the broadcast services business from a post in London, as well as managed the integration of Red Bee Media in 2014.