Industry: Media and Social Media
Company: Burson Cohn & Wolfe ME
Following the merger of public relations agencies ASDA’A Burson-Marsteller and Cohn & Wolfe, both owned by the world’s largest communications services company WPP, John was appointed president of new entity BCW’s Middle Eastern operations. The founder and CEO of ASDA’A Burson-Marsteller now heads a separate division dedicated to the region.
Commenting on his appointment in March, he said the large and largely young Middle East “is a dynamic region poised for exceptional growth across all sectors and markets”.
BCW’s Middle East operations employ more than 160 professionals across 10 wholly-owned offices and seven affiliates in 15 countries.