50 KEY UAE BRANDS
Mon 30 Apr 2018 11:29 AM
The One

Headquarters Dubai

Sector Retail and E-commerce

Thomas Lundgren wanted to “save the world from soulless, overpriced furniture retailers”, so he started where he knew he would grow big: the Middle East.

After working in the region for almost a decade, he launched The One fashion home brand in 1996 and the first store, or “theatre” as he calls it, was located in Abu Dhabi. Today, The One has over 20 stores in the MENA region. The self-made furniture mogul designs 60 percent of The One’s merchandise and reportedly changes the collection every day.