50 KEY UAE BRANDS
Mon 30 Apr 2018 11:29 AM
Masafi

Headquarters Dubai

Sector Retail

As the UAE’s first bottled water company, Masafi has been an unmistakeable and permanent fixture on store shelves across the country. In has also achieved a remarkable level of brand recognition, which, as CEO Reginald Randall told Arabian Business in 2014, stands “ahead of Pepsi and Coca-Cola, which is quite amazing.”

Being a home grown company named after a village in the Al Hajar Mountains, the company has also become synonymous with the UAE’s natural abundance and its nourishment of the people.