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Randa El Assaad

Randa El Assaad

Company:

Arif & Bintoak Consulting Architects and Engineers

Designation:

CEO

Randa El Assaad is the CEO of Arif & Bintoak, an architectural and engineering firm founded in 1975 that anticipated the enormous growth in demand for architects in the UAE, which still continues today. She has successfully delivered multi-million dollar projects and led some of the firm’s most prestigious jobs. Despite a technical background, El Assaad also proved to be an instinctive business leader and assumed the title of chief operating officer in 2009, followed by the top position of CEO in 2011.

Under her leadership, Arif & Bintoak’s solid reputation for high quality architectural excellence in the building and construction industry continues to grow. The firm boasts an annual project capital value of nearly $3bn. Arif & Bintoak oversees 35 to 40 construction sites across the UAE at any given time and is simultaneously designing 40 to 50 projects in its studios. El Assaad is also leading Arif & Bintoak’s expansion in the Middle East, North Africa and South Asia.

Randa El Assaad has been with Arif & Bintoak since 1992. She was previously assistant lecturer with the faculty of Engineering at the University of Beirut, from where she acquired her BSc degree in Electrical and Electronic Engineering.