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Alex Saber

Alex Saber

Company:

Publicis Media Middle East

Designation:

Chairman

Publicis Media is the number one media agency group in the region when measured by billings, geographical spread and digital capabilities and innovation. With Alex Saber as chairman, Publicis Media in the Middle East has driven many firsts, none more so than the soon-to-be-unveiled e-commerce capability, which will be a revolutionary addition to the agency landscape.

With more than 25 years of experience in the media industry, Alex Saber has been a leading force across the MENA media agency world. As chairman, Saber has spearheaded the leadership of Publicis Media to act with agility and strength using its many talents to help clients adapt to the complexity of the market and keep pace with transformational growth in the UAE. Through relentless talent development, digital leadership and the strongest of partner relationships, Saber has put Publicis Media MENA on the global map by growing the agency footprint, and working with various local and multinational clients across the region.

One thing I realised early on in my career is that I owe a lot of my good fortune to the talented women and men I surround myself with”

Recognised by his peers, Saber was named one of the World’s Most Influential Arabs by Arabian Business, The Media Man by CEO Middle East, and The Person of the Year by Arabian Marketer among others.

Saber sees a positive future, even in the face of the decline in traditional media in the region. In this moment of transformation, he feels the time is ripe to not only ensure that Publicis Media continues to do the basics brilliantly but also that it invests in the ongoing evolution of the media industry, its client’s business and, most importantly, continuing to nurture the talent that will now shape the industry.