100 Most Powerful Arabs 2018
Wed 27 Jun 2018 09:18 AM
Alaa Al Ali

Company: Nirvana Travel & Tourism

Designation: CEO

Alaa Al Ali has led Nirvana Travel & Tourism as CEO since its inception in 2007. He is one of the most distinguished professionals in the industry with more than 25 years of experience in the field of travel and tourism, a degree in tourism and hotel management, and a CV that boasts numerous leadership roles with notable organisations before he took the helm at Nirvana Travel & Tourism.

As a leader in the UAE’s travel and tourism industry, Al Ali has helped advance UAE’s position as a leading tourist destination and increase the viability of its market on a global scale. His deep attachment to UAE traditions, his exceptional make-it-happen skills and his ability to steer his team cohesively in a singular direction has facilitated Nirvana Travel & Tourism’s exponential growth. The company has recently relocated to a new headquarters in Abu Dhabi, which operates alongside 40 offices in the UAE and five more in China, Saudi Arabia, the UK, Egypt and Spain – an expansion that has taken place within the span of just 11 years. 

Under the management of Alaa Al Ali, Nirvana Travel & Tourism has established an optimal balance between customer service, internal operations, social responsibility and product development. It continuously spreads the concepts of happiness, productivity and sincerity to more than 350 employees, who are committed to exercise a level of skill, care and diligence as expected of a first-class tour operator company. 

Nirvana Travel & Tourism has established itself as the number one travel agency in the UAE. It has been recognised with a steady stream of awards, not least at the prestigious World Travel Awards, where it scooped the title of World’s Leading Luxury Tour Operator in both 2016 and 2017, United Arab Emirates’ Leading Destination Management Company for 2018 and, for a third consecutive year, Abu Dhabi’s Leading Business Travel Agency in 2018.

Nirvana Travel & Tourism is currently offering its services to a vast category of accounts including the governmental and semi-governmental entities in the UAE, large local and regional corporations, and individual clients. The company consistently acts in good faith and maintains transparency which has allowed for a steady stream of recognition and growth throughout the years.

Al Ali’s leadership has also been instrumental in Nirvana Travel & Tourism’s CSR initiatives, which include a variety of event sponsorships aimed at engaging with the community. His positivity and impact on the industry has inspired those within the company and beyond leading him to win many leadership laurels, also landing him a spot on Estesmarat magazine’s esteemed listing, “The Most Creative Business Leaders in the Arab World 2017”.