Company: SAP Middle East South
Designation: Senior vice president
As senior vice president for SAP in the region, Gergi Abboud is responsible for developing the company’s in-country presence and growth strategy as well as sales, marketing and overall operations for countries including the UAE, Oman, Qatar, Egypt, Libya, Lebanon, Jordan, Sudan and Yemen.
Abboud has built strong teams across geographies, industries and segments, elevating the SAP brand through customer success. Under his leadership as managing director for the Gulf, North Africa, Levant, and Pakistan, SAP has opened new offices, built capacity and contributed significantly to the company’s growth in MENA.
Prior to joining SAP, Abboud held the position of regional sales manager for Cisco, where he built the company’s enterprise business, led the public-sector team, and grew the commercial business across the Gulf and Afghanistan.
Abboud started his career with Sun Microsystems as a systems engineer and quickly progressed to enterprise sales manager and sales lead for large accounts. He received his bachelor’s degree in computer and communications engineering from the American University of Beirut and completed an advanced management programme at Harvard Business School.