Company: LG Electronics Gulf
For two decades, Yong-Geun Choi has been instrumental in terms of driving growth and LG’s milestone product introductions in various markets including Tunisia, Morocco, Jordan, Lebanon and most recently, Ethiopia. Choi is primarily responsible for key Gulf markets, expanding B2B business prospects and cementing a robust organisation culture.
Choi is leading LG’s regional expansion initiatives, the latest of which was the opening of a new office facility in Abu Dhabi in 2017.
Expansion to Abu Dhabi aligns with LG’s ambitions to continue growing its operations. Long-term plans are to further solidify LG’s foothold in the region by increasing availability of and access to the brand’s products across the various business units of LG.