Designation: Managing Director, East Region
Shukri Eid Atari leads Cisco’s business across the UAE, Oman, Pakistan, Afghanistan and Yemen and is broadly tasked with leading and motivating large and diverse teams through critical phases, setting direction and strategy, executing disciplined experiments and institutionalising change.
Atari helps drive Cisco’s digitisation agenda, competitive positioning and business strategy across these markets. His responsibilities include driving Cisco’s strategy to ensure execution on business objectives, as well as forging close relationships with governments, customers and channel ecosystem partners. Atari prioritises building results-oriented and enthusiastic teams while being a hands-on client and partner executive.
Having been in the technology industry for over 20 years, Atari has played various roles in software, hardware and consulting businesses. He’s worked across the emerging markets region as a business leader at Cisco, IBM, PwC and others.