Company: Sharjah Entrepreneurship Centre (Sheraa)
She made history when she joined the board of United Arab Bank (UAB) in 2012, having been the first Emirati woman to do so. But Najla Al Midfa has since become known for leading Sheraa, the Sharjah government’s entrepreneurship promotion initiative, which encourages and mentors the youth on pursuing their business ideas.
We want to position Sharjah as a vibrant startup hub
The CEO told Arabian Business in November that investors in the GCC need to be educated on how to invest in start-ups. “It’s not a lack of capital, because there is obviously a lot of wealth in the region, but I don’t know if that wealth understands how to invest in start-ups,” she said. Al Midfa is also the founder of Khayarat, a platform that guide young Emiratis on making informed career choices, as well as the founding board member of Education for Employment UAE and Women Corporate Directors GCC.