Stars of 2018

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Reda Raad

Reda Raad

Company:

TBWA\RAAD Middle East

Designation:

CEO – MENA

One of the key architects of TBWA\Raad’s success over the last 18 years, Reda Raad has helped transform the agency from a start-up with four employees, into one of the MENA region’s leading communications groups. Under his leadership, TBWA\Raad was named Agency and Network of the Year at the Dubai Lynx 2018 and ranked the number one MENA Agency at Cannes Lions 2018. It was also named as one of the top 10 Bravest and Best Agencies on the Planet by Contagious magazine.

Raad led the agency’s consolidation strategy over the past few years, creating a forward-looking agency powered by disruption.

We consider ourselves as always in ‘Beta’ mode

With integration, data and content at its core, it folded DAN and Integer into TBWA\Raad, forging an organisation focused on creative excellence.

The TBWA\Raad network now operates 12 full-service agencies across the MENA and is home to over 1,000 employees. It creates disruptive ideas for partners such as Apple, CNN, du, Careem, Louvre Abu Dhabi, Mai Dubai, Henkel, Infiniti, Nissan and Standard Chartered Bank. Raad graduated from Syracuse University in New York with a double major in advertising and marketing management. He has been an active member of the Middle East media industry for 18 years.