He managed to lead the UAE’s second telecom to profitability in just two years from its launch in 2006. Today, the CEO of Emirates Integrated Telecommunications Company, otherwise known as du, is not slowing down. The firm saw its nine-month net profit rise 9.2 percent this year, totalling $380m for January to September compared to the same period last year.
We have a clear vision and well-defined framework to become an ICT service provider by 2021 and support the UAE Vision 2021 strategy
Moreover, it boasts around 6.5 million mobile customers (almost 50 percent market share), 555,000 fixed line subscribers and 180,000 home services subscribers. Sultan is also a strong advocate of next generation technologies, announcing that its preparation of 5G deployment is currently underway in major clusters such as Expo 2020, Burj Khalifa Downtown and Yas Island. The firm has also teamed up with Munich-based Giesecke+Devrient Mobile Security to provide eSims for customers in the UAE, making the country among the first in the world to offer the service.