She managed to build a $1bn business from a $6,000 loan in the span of just eight years. Today, there are few beauty fans who haven’t heard the name Huda Kattan. The mastermind behind the Huda Beauty brand initially scraped a living as a makeup artist for Revlon before starting a YouTube channel and amassing millions of viewers who were quickly lured in with free makeup tips and tricks. She launched her company in 2010 and now sells a line of beauty products ranging from skin foundations to lip colours and false eyelashes.
This year, she launched fragrance brand Kayali alongside sister and Huda Beauty co-founder and global president Mona Kattan. The Iraqi-American, who has 30 million followers on Instagram alone, released a reality series on on-demand viewing service Facebook Watch in June, which goes behind the scenes of her daily life to share the ‘good, bad, scary and ugly times’ of running her Dubai-based family business. She told Arabian Business in September that the firm is looking to hire more talent as it eyes expansion across the US and Europe. Her company has also recently opened offices in the UK.