It’s one of the UAE’s most beloved home-grown brands with an impressive portfolio of 23 hotels across 12 global destinations and a total of 100 restaurants in the UAE alone. But Jumeirah is not stopping there. The group will see the opening of over 20 hotels set for Asia-Pacific (including eight in China), Middle East (including the now-completed Jumeirah Al Naseem at Dubai’s Madinat Jumeirah) and in Europe. In 2018, it also opened its first luxury “eco-conscious” resort, Jumeirah at Saadiyat Island Resort, on Saadiyat Island, Abu Dhabi. In September, it announced the launch of the Jumeirah Nanjing in China on the banks of the Yangtze River.
One of its most iconic hotels, Jumeirah Al Qasr, announced in 2019 the refurbishment of its full inventory of rooms and suites, while maintaining its traditional Arabic style. The hotel in the heart of Madinat Jumeirah said all 294 rooms, complete with terraces and balconies, have been revamped to offer a “rich and yet modern Arabic experience”, designed by Khuan Chew of KCA International Interior Design. The group also reopened the iconic Jumeirah Beach Hotel in January 2019 following a transformation programme that saw it boast a “more contemporary ambiance and a host of new dining experiences”.
There are some things you want to do in life, and visiting the Burj Al Arab is one of them
Moreover, its famous sail-shaped hotel Burj Al Arab is itself set to undergo renovation in the summer of 2019. On the other hand, the group also ventured into affordable luxury with the opening of three Zabeel House by Jumeirah hotels in Dubai. The upscale casual brand launched earlier in 2018 and targets millennials, offering services such as bikes, skateboards and rollerblades rentals for free. Zabeel House by Jumeirah currently has a further two hotels planned, including one in Saudi Arabia, and one in London. Its other features include an herb garden, outdoor cinema and co-working spaces.