It was built in 2002 as Estithmaar Realty with the aim of creating a world class real estate and asset management company that will help boost Dubai’s property market. It began with a single project, the Jumeirah Beach Residence (JBR), which shot the company’s name to international success as JBR was the world’s largest single-phase residential project.
In 2005, the firm evolved into Dubai Properties and become a subsidiary of Dubai Holding (DH), the global investment holding company with interests in 24 countries. Today, the master-developer is known as the force behind some of the city’s most iconic real estate projects in areas ranging from Business Bay to Dubailand. The projects include The Villa, Remraam, Jaddaf Waterfront and Serena, a 8.2 million sq ft development featuring recreational facilities, swimming pools, a gym, play areas, and a healthcare facility.
In 2018, the company revealed the Middle East’s largest living green wall at their Dubai Wharf development located in the heart of Culture Village overlooking the historic Dubai Creek. Extending 210 metres in length and rising six metres high, the impressive vertical garden spans 1,260 square metres and features over 80,000 plants forming a leaf canopy area equivalent to around 200 trees, capable of offsetting an estimated 4.4 tonnes of carbon dioxide (CO2) annually. The developer said the wall is part of its strategy to promote sustainable living in the emirate. It added that living green walls are vertical gardens that are particularly useful in urban landscaping, where space can be a constraint.