The leading dairy and juice company in the UAE is the largest of its kind by herd size and production in the country. It boasts over 13,000 stores with fresh products. Al Rawabi was established in 1989 and has cattle stock of 15,000 cows. It was the first to introduce fresh juices in the GCC in 1995.
The firm is also known for introducing pasteurized juices in the region as well as functional products such as Nutree Boost and Super Milk, which are enriched with multivitamins and minerals and designed to solve health concerns in the region. For example, its Vitamin D milk is the first functional milk designed to address Vitamin D deficiency, which affect about 90 percent of the UAE’s population.
Moreover, Al Rawabi has received the Dubai Municipality Award for Excellence in Animal Welfare and was ranked among the Arab world’s strongest brands by Forbes in 2015. The company will continue to expand its geographical presence in GCC and African countries. It currently directly distributes to Oman, and exports its products to Kuwait, Iraq, Libya, Sudan and Yemen. Al Rawabi is also looking to further develop its fresh products by expanding its flavoured milk and laban portfolio, as well as adding new variants of cheese in catering options.
We will continue investing in research and innovation and produce superior quality products in terms of safety, taste, and nutrition
Furthermore, the company has commissioned a new fully automated dairy plant in the UAE and has opened a new warehouse in Abu Dhabi to enhance its storage capacity. It is also the first and only company in the region to have a dairy museum, which is open to the public and showcases historical industry artefacts from Europe and the GCC. In addition, Al Rawabi organizes farm tours for families and schools on a daily basis. The company currently holds seven percent of the UAE’s dairy market share, according to CEO Dr Ahmed El Tigani.
In 2018, the firm have witnessed a 10% increase in revenue. The growth was driven by strong retail performance from the introduction of a series of new products.
“We have grown beyond just a dairy farm to a food company with multiple product portfolios. We will continue to add more products, and markets, every year. We will continue investing in research and innovation and produce superior quality products in terms of safety, taste, and nutrition,” El Tigani said at the time.