Maison de Joelle
Founder and influencer
Makeup artist, TV host, entrepreneur, brand ambassador, and followed by millions of fans, Joelle is known across the Middle East as the founder of beauty empire Joelle Group, and as an inspiration for a generation of Arab women.
Beirut born Joelle moved to Dubai from London in 2004 before starting her high-end beauty saloon, Maison de Joelle, in 2008. The business has grown to 14 branches throughout the region, In 2013, she opened cosmetic clinic Clinica Joelle, which has grown to five locations in the UAE, Saudi Arabia, Kuwait and Egypt. Her prolific approach to business and industry has also led to the launch of her own skincare brand Joelle Paris which last year opened its first store in Kurdistan.
Mardinian is one of the top social influencers in the region, with over 9.5 million followers on Instagram as well as 2.5 million on Facebook. A self-made entrepreneur and mum of two, For 13 years, she hosted her own show on MBC1 which commanded a viewership of 90 million worldwide.