A dynamic, hands-on, transformational leader, Asil has over 25 years of experience in the industry having led multi-million dollar companies including Harrods, Giorgio Armani Group, Coach, Karen Millen, Jigsaw in senior executive positions in the UK, US, Europe and the Middle East. Her rich and diverse background has enabled her to have a unique understanding of both the creative and commercial elements of a business.
A decade’s worth of experience as a CEO has previously seen her lead Majid Al Futtaim Fashion, Al Yasra Fashion and now Damas Jewellery. A decision maker with excellent communication skills and global business outlook, Attar’s turnaround strategies, business restructures, global business development and brand relations have positioned her as best in class and a leader in the industry. However, in a statement to CEO Middle East Asil firmly lays the credit for her success with the employees that she has led, saying success and impacting the bottom line is a direct result of motivating and engaging her teams. “People are my number one asset,” she says.