The Dubai-based founder and creative director of the eponymously named luxury hand-bag and exotic skin outwear brand, Voica graduated from The Academy of Economic Studies Bucharest with a BSc in finance and accounting and an MSc in Communication in International Business. While a student, her passion for furs and exotic leathers saw her create custom jewellery for fellow students and professors. Prestigious qualifications under her belt led to joining KPMG in her native Romania as an auditor.
However, years of hard work later, she dropped it all to start her own luxury clothing and accessories brand. Launched in 2014, Andreaa Voicaa purposefully veers away from the crowd with niche coats, exotic skin outerwear and crocodile bags, instead of an all rounded ready-to-wear womens-wear brand. Her inspiration comes from day to day elegant and independent women and their needs with a goal to create something that women aspire to. “Forget what you wear underneath, the right coat and bag can make your outfit complete,” she says.