World’s Most Powerful Arabs 2019

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HE Reem Abdel Rahim BinKaram

HE Reem Abdel Rahim BinKaram

Company:

NAMA Women Advancement Establishment

Designation:

Director

Reem BinKaram was appointed as director of NAMA Women Advancement Establishment in 2016 and manages and supports various entities under the NAMA umbrella, including Sharjah Business Women Council, Irthi Contemporary Crafts Council, NAMA’s educational and capacity building arm, Badiri Academy.

In February 2010, Reem was appointed as a member of the new board of directors of the Sharjah Tatweer Forum (STF). STF is a non-profit organisation whose honorary chairman is Sheikh Dr. Sultan Bin Mohamed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. As a think tank, STF works on empowering youth, developing and promoting entrepreneurship, supporting viable projects for Sharjah and fostering community outreach initiatives.

Reem served as director of Sharjah Children’s Centers (SCC), helping talented youth to realise their potential. SCC serves children throughout Sharjah with over fourteen centres of innovation and talent in the emirate.

Reem serves on the board of Rubu Qarn (RQ), a foundation established to help create the UAE’s future leaders and innovators. The initiative has been designed to start a journey of innovation and leadership for young Emirati generations. The growth and intellectual development of youth is a priority in Sharjah, to nurture a national identity - a culture rich in Arabic and Islamic values and global humanitarian kinship. Aiming to create a strategic umbrella for human capital, RQ will result in the integration and partnership of four Sharjah-based government entities, including Sharjah Children Centers, Sajaya Young Ladies of Sharjah, Sharjah Youth Centers and Sharjah Tatweer Forum.

Reem is passionate about philanthropic work and chairs the Pink Caravan Ride for Breast Cancer, which aims to raise awareness about the disease. It is a UAE-wide equestrian ride accompanied by extensive mobile medical teams which perform free medical examinations during the seven-day campaign in rural and urban areas. The Pink Caravan is recognised as one of the most successful breast cancer awareness campaigns globally and has successfully provided free screenings to over 68,000 people since its initiation to-date.

Reem has a bachelors’ degree in Interior Design from American University of Sharjah and a board member at UAE Girls Guide, UAEGG.