Equity Group of Companies
Shoba Menon has been working at the Equity Group for over 16 years, having helped start the company as a founding partner. Her start in the advertising sector was with multinational agency Fortune PromoSeven, where her boss told her “If you do not perform, I will sack you in two weeks”. She did perform and has now become a legend of Dubai’s competitive advertising scene. She says the person who motivates and inspires her the most is Mother Teresa.