Founder and President - Middle East
At the heart of the public relations business in the Middle East for over 25 years, he founded ASDA’A in 2000 and has shaped its growth into the benchmark public relations consultancy in the Arab world, advising governments, multinationals and global and local companies. In 2008, WPP Group acquired a majority stake in the firm.
John is also currently on the global board of BCW (Burson Cohn & Wolfe) a top three global PR agency.
He has been the driving force behind the annual ASDA’A BCW Arab Youth Survey, a unique thought leadership initiative started in 2008.
“Over 11 years now, the survey has provided credible pointers to the events shaping the region,” he says.