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Stars of 2019

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Fodhil Benturquia

Fodhil Benturquia

Company:

Okadoc.com

Designation:

Founder and CEO

At the age of 35, Fodhil Benturquia is already considered a highly accomplished veteran in the fast-moving world of tech entrepreneurship.

In his early 20’s, in September 2007, Benturquia came to Dubai from France to continue his career in investment banking with Societe General Corporate Investment Banking.

He quickly became involved in the e-commerce sector, which at the time, was considered as a very high-risk venture and had no credibility as a viable business model. Yet, he was fascinated by the way e-commerce could disrupt the legacy business model of the retail industry and in 2010, Benturquia co-founded MarkaVIP in Amman, Jordan.

His journey there was short-lived, and ten months later he joined the core team of Souq.com a company which at the time was at its infancy. He then launched the Deal of the Day which became a very successful business model. Later on, he accepted the challenge of leading Souq.com’s Saudi Arabian operations where for two years he was in charge of the company’s largest P&L.

During his five years at Souq, Benturquia was fortunate to gain significant e-commerce experience from the ground-up, with a company which attracted the attention of the world’s biggest e-commerce player and that was eventually acquired by Amazon.com for $600m, testament to Souq’s high valuation, reputation and strong potential. 

It was not long before he decided to accept his next challenge – and in 2015, still at the age of 31, he accepted an offer to become the Group CEO of Noon.com. The $1bn joint venture involving key Dubai captains of industry and Saudi Arabia’s Public Investment Fund was a character-forming experience for Benturquia, who managed to build the company from the ground-up to one of the largest regional e-commerce players in less than 24 months.

And once his tenure at Noon was over, he was literally lucky to fall sick – and he tried to book an appointment with a doctor. This proved a lot harder than it sounds, making him realise that healthcare in the UAE was an industry that was worth investing his skills, expertise and some seed capital to help it move to the digital era. Okadoc was born to provide a real solution to an age-old, legacy business model for doctor appointments, heavily reliant on old-fashioned call centres and incapable of following the rapidly changing consumer behaviour pattern, which is underlined by the need for instant gratification through digital technologies.

Today, Benturquia is leading a team of 45 who all share his mission; to improve the healthcare experience for all and his ambition to establish Okadoc as the undisputed leading health tech start-up in the region and beyond.

He studied mathematics in France where he obtained his Master’s Degree in Finance and Management.