A legend in the Arab world – in 2003, her third album, ‘Ya Salam’ (‘How Fantastic’) included the song ‘Akhasmak Ah’ (‘I’ll taunt you’), which became an enormous hit, as did its provocative music video. Two other singles from the album were shot as music videos: ‘Ya Salam’ had Ajram playing a 1930’s style cabaret performer, while ‘Yay (Sehr Oyoono)’ (Oh the Magic of his Eyes) became a mini-drama with Ajram discovering romance as a demure Beirut hairdresser.
Her success as a performer has led to a series of high-profile advertising deals, most notably with drinks brand Coca-Cola, and luxury jewellery retailers Damas.