Since 2008 Al Rasheed has been the managing director & CEO of Emaar Economic City (EEC), leading the development of King Abdullah Economic City – the Gulf’s biggest real estate project.
As the CEO of EEC, Al Rasheed is responsible for overseeing all aspects of KAEC’s development including the construction and commercialisation of residential communities, retail and commercial space, hospitality and leisure offerings. Prior to this, Al Rasheed held the post of deputy governor and CFO of SAGIA from 2005 until 2008.