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Thu 22 Sep 2016 01:55 PM

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Liverpool FC set to open first MidEast shop in Abu Dhabi

Premier League club says it is also looking to expand retail operations in region, with focus on Dubai

Liverpool FC set to open first MidEast shop in Abu Dhabi
Liverpool Football Club

Premier League football giant Liverpool is set to open an official shop in Abu Dhabi store, with a free in-store event to be hosted by club ambassador and former striker Robbie Fowler.

The event will take place on Thursday September 29 and fans will be able to take part in a Q&A, meet and greet and signing session with Robbie, Liverpool said in a statement.

The LFC Abu Dhabi store is opening in conjunction with partner Pioneer Group and offers fans across the region access to the full range of New Balance replica kit as well as authentic Reds merchandise, apparel and fashion accessories, the statement added.

The Abu Dhabi store is the ninth official global LFC retail standalone store, and the first to be opened in the Middle East.

The club is currently looking to expand its retail operations across the Middle East with a focus to expand into Dubai.

Mike Cox, LFC director of merchandising, said: “We’re really excited to be opening the first of our planned Middle East stores in Abu Dhabi, where Liverpool FC has such a strong and passionate following. We are delighted to be able to work with Pioneer Group to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”

Samir Syed, retail manager at Pioneer Group, added: “The launch of Liverpool FC's Abu Dhabi store is a milestone event for football lovers in the UAE, and Pioneer Group is privileged to work with an iconic club to bring high-quality merchandise and further build on its popularity among the soccer fans in the country and region.”

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Fentoni 3 years ago

I would have thought a first store in Dubai would make more sense, it's not as if Liverpool has a special connection with AD in the same way as say Man City. Good to see Liverpool here in the UAE though, more money to help with the stadium expansion, 59,000 capacity within 18 months.

DubaiOwl 3 years ago

Where is it?!