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Sun 15 May 2011 07:08 PM

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London business group moves Mideast HQ to Dubai

London Business Forum relocates regional hub from Cairo, eyes 25 forums in Dubai this year

London business group moves Mideast HQ to Dubai
The London Business Forum is moving its regional headquarters from Cairo to Dubai. (Getty Images)

The London Business Forum announced on Sunday that it was moving its regional headquarters from Cairo to Dubai and it will act as the first main hub outside the English capital.

The company also revealed plans to organise more than 25 world class forums in Dubai targeted at business professionals across large enterprises and SMEs this year.

The Cairo office, which was set in October 2010, will continue its operations, but Dubai will serve as the regional headquarters for the MENA region.

Hany Mwafy, CEO, London Business Forum, MENA region, said: "We are putting investments in markets across the MENA region via Dubai because we believe that the region will see a higher demand for our bouquet of services.

"London Business Forum offers insightful events covering a range of business topics presented by internationally renowned speakers. London Business Forum events are packed with innovative ideas that could be implemented in any organisation."

The London Business Forum has held hundreds of events since it was founded in 2002, featuring some of the world's leading business experts and gurus, including Sir Richard Branson, Sir Alan Sugar and Jack Welch.

Mwafy added: "We are bringing global thought leaders to the Middle East via Dubai, a city that serves as an ideal platform in the MENA region."

The major objective of London Business Forum is to empower individuals and organisations in the Middle East by creating an environment that makes it possible to understand business realities, according to Mwafy.