While mobile technology has been touted as transforming the way businesses operate, companies need to look carefully at how they invest in it, a senior executive at Fujitsu Siemens Computers (FSC) warned this month.
The number of 3G/UMTS access users in the Europe, Middle East and Africa (EMEA) region is expected to increase to 3.4 million in 2007, up from 1.4 million last year, according to information cited by Louis Jouanny, FSC’s head of mobility domain for EMEA, at a presentation in Dubai of the company’s mobility strategy.
However, firms should not only look at the benefits of mobilisation, but also anticipate problems such as cost, security and complexity, Jouanny believes.
“The risk for businesses lies not in adopting new mobile technologies but rather in attempting this seismic shift without a comprehensive business strategy to meet challenges,” Jouanny said.
“Pragmatism and security are the cornerstones of Fujitsu Siemens Computers’ mobility strategy. We have developed a multi-pronged, customer-centric initiative to educate end-users about the benefits of these technologies and also the pitfalls,” Jouanny added.
In an interview with IT Weekly, Jouanny explained the strategy as having three key stages.
“The first thing that we did was to come up with a product — the technology that enables you to connect on multiple type of networks as we are saying that there is not one single network that can answer all requirements.
“The second part was to build this relationship with telecom operators, which was not our sphere of knowledge because we are an IT company. So we approached telecom operators over Europe to make sure that our products are certified and they are tested and blessed by these operators,” he said.
“The third part is to make sure that we are providing the software tool to make this happen so the hardware is available it works on the network but it is also easy to use from a software perspective,” he added.
The Middle East, together with Eastern Europe, is one of the fastest growing regions for FSC, Jouanny claimed.
“We are committed to the region in terms of mobile but also desk top PC as well as server infrastructure. This is a region with huge growth potential,” he said.
FSC is currently number one in tablet PC sales in the Middle East and number five in notebook sales, according to Maria Sorger, marketing operations manager FSC Middle East.
The company’s main base in the region is in Dubai, but it also has staff in Lebanon and Egypt, and is currently expanding in the Saudi market.For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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