Lord Sebastian Coe, the man behind London's Olympics success, has been confirmed as a speaker at a forum in Doha in December.
The former Olympic athlete is the latest name to join the line-up of speakers at the Doha GOALS Forum on December 10-12. Coe will speak on sport's role as an agent of social change.
Doha GOALS - Gathering of All Leaders In Sport - is a new initiative designed as a call to action for the role that sport plays as a driver for social and economic change.
It was created under the patronage of Sheikh Hamad bin Khalifa Al Thani, the Emir of Qatar, and was launched during the Olympics, a statement said.
The aim of the initiative is to build a community of hundreds of key influencers from all areas who believe that sport is a crucial vehicle for nation building and development.
Coe led London's bid to host the Olympics, building on his experience as a politician - he was a MP and Private Secretary to William Hague, who was leader of the Conservative Party in Britain.
On the track Coe set 12 world records over four distances, achieving four gold and three silver medals in the Olympics and European Championships.
He also led the successful bid for London to host the 2017 World Athletics Championships, beating Doha in the process.
Coe joins multi-Olympic gold medallist Carl Lewis; Oscar Pistorius, the first ever double amputee to compete at an Olympic Games; rugby World Cup-winning captain Francois Pienaar and multiple Olympic gold medallist, swimmer Mark Spitz as speakers at the event.
Participants from more than 45 countries have already registered to be a part of the inaugural Forum.
Sheikh Faisal Al Thani, executive director of Doha GOALS, said: "We are delighted Lord Coe will be sharing some of his insight in Doha. His background is both in politics and sport which makes him very relevant with the issues we will address, and the initiatives we hope to create together as a community."For all the latest GCC news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.