By Staff writer
German carrier reveals plan to launch low-cost long haul flights under the Eurowings banner from October 25
Lufthansa's new long-haul low-cost flights under the Eurowings banner will start from October 25 to destinations such as Dubai, the Caribbean, and Thailand with one-way ticket prices from 99.99 euros ($111), the German carrier said on Wednesday.
Lufthansa is expanding Eurowings, a small regional carrier, to regain market share lost in European short-haul travel to budget carriers such as Ryanair and easyJet.
The airline, which has focused on business customers in the past, is also testing long-haul routes to destinations that are popular with tourists to try and capture a growing market for leisure travellers.
Costs at Eurowings are around 40 percent below that of its main Lufthansa brand, and are 20 percent below those of its other budget brand, Germanwings.
From the winter flight plan 2015/16 onwards, the new route network will include Dubai World Central, the Thai cities of Bangkok and Phuket, as well as the Caribbean destinations of Varadero, Bridgetown and Punta Cana.
The new Eurowings intercontinental connections will be flown by long-haul route aircraft Airbus A330-200.
“Our new Eurowings strategy is to strengthen our position in private and business travel-oriented point-to-point traffic,” says Karl Ulrich Garnadt, CEO of Lufthansa German Airlines and member of the Executive Board of Lufthansa.
“The new Eurowings will tackle the private travel segment on long-haul routes with a new brand launch, affordable ticket prices and an attractive route network."
* With Reuters
What a brilliant idea!