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Thu 20 Oct 2011 11:02 AM

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Luxury Monte Carlo club eyes $14m in member fees

Exclusive Abu Dhabi beach club expects to attract some 400 members at $9,528 a year

Luxury Monte Carlo club eyes $14m in member fees
The Monte-Carlo resort is the first beach club on Abu Dhabis Saadiyat island
Luxury Monte Carlo club eyes $14m in member fees
650 sqm outdoor pool surrounded by private cabanas, overlooking the glittering turquoise waters of the Arabian Gulf

Monte Carlo Beach Club, the exclusive Saadiyat Island venue, plans to generate more than $14m in membership revenues within the next three years, its general manager has said.

The resort, among the first venues to open its doors on the island tourism spot, expects to attract some 400 members through to 2014, each paying a minimum fee of AED35,000 ($9,528) a year.

[Click here for behind the scenes photos of the club]

General manager Patrick Nayrolles said the club had seen a steady rise in membership, but declined to specify how many of its slots had been filled.

“There are a lot of people visiting to have a look,” he told Arabian Business. “When we opened it was very hot, so it takes time. In November, we think we’ll have more people coming in as members.

“We looked at Saadiyat and where it is going to be in 10 years, and it promises to be an affluent district of Abu Dhabi, home to many of the capital’s well-off community.”

The club is operated by SBM (Société des Bains de Mer), which has managed the Monte-Carlo Beach club in Monaco for around 90 years. Members can avail of private beach access, luxury spa treatments, dune and garden cabanas, and four food and beverage outlets.

Of the four outlets, two - the Sea Lounge and Le Deck - have been exported from the original Monte-Carlo Beach.

“What’s unique is that it is actually on the beach. Most others [in Abu Dhabi] are not,” said Nayrolles. “We are providing a club with a level of luxury and exclusivity that has not been experienced in the region to date.”

The 39,500 sq m club is also offering monthly memberships and day passes, he said, priced from AED4,500 per month and AED400 per day.

The UAE plans to attract 15 million tourists by 2020 under efforts to diversify its petrodollar-driven economy. Abu Dhabi is spending billions on visitor attractions such as the Yas and Saadiyat Island developments.

Saadiyat is the future home of the Guggenheim Abu Dhabi and a $500m branch of the Louvre, alongside a Gary Player-designed championship golf course.

The Monte Carlo resort is the first beach club to open its doors on the island.

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Lionheart 8 years ago

Great concept not , a beach club that can't be used 5 months of the year.

Nermeen 8 years ago

i visit the club but it's really expensive, the club is small there no place to walk or run, the swimming pool in front of the enterance so anybody can steal a look?!
the gym small and resturant is expensive, when you have the membership the only free thing get free the gym and spa!!!
i don't want to be negative but i like the beach and spa only.
i've been here since1972 when there is tourist club in tourist club area it was really convinient for family a nd youth, tennis, basketball, badminton, tennis table, bowling(first in u.a.e in that time), beach, skitting and so on.
the beach lounge is nice but if the weather is nice!!

phillip 8 years ago

Photos & design look world class! does anyone know who was the design team for beach club?

Khalid 8 years ago

Im okay with 7 months of awesome weather.
BTW, Summer in UAE means the pools are more chilled and more ice in your mojito.

Khalid 8 years ago

LW Design Group , a dxb based design office were the lead consultant.
I think they did everything from Architecture, Engineering, Interiors. Bennit Design from USA did planting and waterfeatures. The club seems a bit isolated out there on Saadiyat. -maybe thats a good thing.