By Salma Awwad
London-based customiser in hunt for franchise partners in region after 40% rise in clients in 2012
A luxury gold, silver and platinum customisation brand which counts the Beckhams, Kate Moss and Elton John as customers, is expanding into the Middle East via potential international master franchises (IMFs) in the region.
London-based company Goldgenie has already sold more than 20 IMFs worldwide and founder Laban Roomes feels that now is the “right time” to offer the lucrative IMFs in the Middle East.
“The Middle East is one of the fastest growing and developing markets in the world economy today and franchising is growing at an astonishing rate of 27 percent annually,” said Roomes.
“We already sell a large number of products to our customers in the Middle East and we’ve seen the number of orders increase by up to 40 percent each year. With such a big clientele in the Middle East we felt that now is the right time to offer IMFs in this dynamic, growing region.”
Goldgenie embellishes iPhones, iPads and BlackBerrys, turning them into sought-after luxury items using 24 carat gold, rose gold, platinum, Swarovski crystals and certified diamonds.
The brand is popular amongst celebrities, with entrepreneur James Caan from BBC's Dragons' Den being a major investor in the franchise.
Corporate clients of Goldgenie include Nokia, Blackberry, Bentley and Aston Martin.For all the latest mobile phone news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.