By Lubna Hamdan
Swiss watch firm says the UAE remains a key market in the Middle East for sales
Swiss luxury watch brand Rolex has reopened its Mall of Emirates’ boutique in partnership with Middle East retailer Ahmed Seddiqi & Sons.
The 173-square-metre flagship boutique features new contemporary design including elements such as walnut wood, bronzed brass, and limestone.
Abdulhamied Ahmed Seddiqi, Vice Chairman of Ahmed Seddiqi & Sons commented on the opening: “We are delighted to reopen our doors at Mall of the Emirates, unveiling the latest Rolex design concept to our clients in Dubai, together with our long-standing partners. The boutique perfectly represents the Rolex universe, inviting the customer to experience the brand’s legacy.”
“The UAE continues to prove to be a key market in the Middle East and therefore we see the redevelopment and relocation of another important boutique as a step towards reaffirming the brand’s positioning,” he said.
The official Rolex retailer has represented the brand for over 50 years. Its helped launch the brand’s boutiques in The Dubai Mall, City Centre Deira, City Centre Mirdif, Dubai Festival City, BurJuman, and Burj Al Arab.
Besides the boutiques, the retailer has a workshop in Dubai’s Capricorn Tower where Rolex-trained watchmakers offer high quality servicing.