By Lubna Hamdan
Goldberg has promised its customers that its products don’t have “a single trace of synthetic sugar”
Russian luxury chocolate brand, Goldberg Worldwide, is set to launch in Dubai next year.
The brand has undergone a soft launch at last month’s Speciality Food Festival, where it revealed plans to open a factory in Dubai by 2016 as well as a series of high-end coffee shops to complement its chocolates.
Goldberg has promised its customers that its products don’t have “a single trace of synthetic sugar.”
The brand’s story goes that during the Second World War in Russia, a grandmother was desperate to provide her grandson with something sweet. Because the markets were empty at that time and barely any food was available, the grandmother ventured into the forest and picked up three ingredients: forged fruits, cocoa beans, and raw honey. And made chocolate.
Years later, the same grandson started Goldberg chocolates in order to keep his grandma’s memory alive.
The brand’s chocolate collection includes everything from hazelnut truffles to black cherry chocolate.
The firm is amongst the top producers of confectionery in the North Caucasus region, with current expansion plans in the Middle East and Asia.
According to Euromonitor, the UAE has one of the highest spend rates in the region when it comes to chocolates.