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Wed 4 Apr 2007 06:05 PM

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Mövenpick sets sights on ATM

Swiss hotel company predicts bigger presence at this year's Arabian Travel Market.

With each year's version of the Arabian Travel Market (ATM) getting bigger and better, Swiss company Mövenpick Hotels and Resorts will have an increased presence in their fifth year at the exhibition.

Mövenpick vice president sales and marketing Middle East Toufic Tamin said the company's stand would increase to 120 square metres, after using an 80 square metre stand for the past two years.

"That shows you the importance of ATM to us," he said.

"We are not making the size big for the sake of being big, but there are so many hotels that are joining us to participate. I think the first year [at ATM] we had six hotels participate, and this year there will be 25 on the same stand.

"All these people need tables and chairs to meet with their appointments," he added.

"If the market continues the way it is with disposable income and per capita income in the GCC allowing outbound and inter-regional travel, I see our stand growing again in the future as more and more hotels come on board."

While the travel market is still several weeks away - running between May 1 and May 4 - Tamin has already confirmed Mövenpick would be returning next year.

"We keep opening hotels where the GCC market, the Arab market and the Middle East market are the key feeder markets," he explained.

"We just opened our hotel in Phuket, and I know they are participating in force in ATM because they know based on last summer how important that market is to Thailand and Phuket. We took over a hotel in Mauritius, and the GM and director of sales are joining ATM this year because they understand the importance of the GCC market to them as well."

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