By Vijaya Cherian
A new deal with Macrovision will help Turkey’s largest provider of DTH television services to prevent the unauthorised copying of premium content.
Macrovision has teamed up with Digiturk, Turkey’s largest provider of Direct to home (DTH) television services, to provide the technology necessary to prevent the unauthorised copying of premium content onto VCRs, DVD recorders, digital video recorders (DVRs) and PCs. Macrovision will also provide the technology to permit secure storage and movement of premium content movies to DVRs, PCs and portable media players to provide more flexible viewing options for consumers.
“Digiturk continues to keep its technology at a level where content owners feel confident about providing their premium content to us without any hesitation,” says Hatice Memiguven, COO of Digiturk. “Macrovision technology is an important step in achieving this target,” she adds.
Speaking about the tieup, Martin Brooker, Macrovision Europe’s director of sales adds, “Digiturk has shown leadership in protecting the intellectual property rights of its content providers, and we’re delighted it has chosen our technology above all else. It is vital that as the methods for recording content proliferate, steps are taken to ensure that any duplication is authorised by the intellectual property holder, without impacting consumer choice and freedom.”