By Sarah Gain
Al Sayer Soft Drinks Factory will introduce the first natural energy drink in the GCC to be approved by the GCC health council, the company claims.
Al Sayer Soft Drinks Factory (ASDF) has announced that it plans to introduce what the company claims is the first natural energy drink in the GCC to receive GCC Health Council approval.
The full range of Magic Natural Energy drinks will be showcased at Gulfood 2008, including Magic Recovery, Magic Mind Booster, and Magic Enhanced Formula.
"Being an exhibition targeted to the business-to-business sector, we decided to display the entire family of drinks in order for us to take our visitors through our entire marketing plan," said general manager of ASDF, Loai Houran.
"We are quite confident that this year it will be much better than previous years for Magic," he added.
Besides the displaying the entire product range, the Magic stand at Gulfood will also feature live entertainment, music and cocktails for guests.