Mall of the Emirates to launch new Fashion District

The new collection of stores will be unveiled on February 17
Mall of the Emirates to launch new Fashion District
Mall of the Emirates
By Salma Awwad
Wed 05 Feb 2014 01:38 PM

A new lifestyle destination featuring 30 contemporary brand’s will open at Mall of the Emirates’ new Fashion District.

The new collection of stores will be unveiled on February 17, and signals the first step in MOE’s 2015 evolution effort.

The multi-stage $ 274m redevelopment project will include luxury retail, and sports and leisure precinct, alongside unique dining concepts and an expansion of VOX Cinemas.

The $27m Fashion District will include several cafes, contemporary fashion labels and debut brands.

By 2015, a quarter of Mall of the Emirates will be new for shoppers, including debut brands and complete brand transformations by existing retailers.

“Evolution 2015 is Mall of the Emirates’ most ambitious project to-date with a total investment of AED 1 billion. The onset of phase one, which will create a unique fashion and lifestyle destination, will complement our existing luxury and mid-market fashion offer,” said Dimitri Vazelakis – Executive Managing Director – Shopping Malls for Majid Al Futtaim Properties.

“The new fashion district will support the emirates’ wider aspirations towards Dubai Fashion 2020, and will define a new meeting point for our visitors, positioning Mall of the Emirates at the forefront of the region’s fashion retail industry.”

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