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Wed 26 Mar 2014 01:51 PM

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Mall of Qatar inks IMAX deal as part of multiplex plan

CinemaCity is hired to create largest cineplex in Qatar; slated to open in the third quarter of 2015

Mall of Qatar inks IMAX deal as part of multiplex plan

The Mall of Qatar officials announced on Wednesday that an IMAX theatre will be the cornerstone of the mall’s multiplex complex and is scheduled to open in the third quarter of 2015.

Mall of Qatar said it has selected Cinemacity to create the largest cineplex in Qatar and the IMAX theatre will be one of 19 screens at the complex.  

Cinemacity, a subsidiary of World Media Holding, will operate the cineplex on behalf of the mall and has partnered with IMAX to create a theatre that will feature IMAX’s next-generation digital laser projection system marking the company’s first laser system deal in the Middle East.

Once open the cineplex complex will feature 19 screens in total including the IMAX screen, six VIP screens, over 3,000 seats, a range of food and beverage options and a 10-lane bowling alley.

The announcement comes as construction work on the mall continues to offer over 400 shops, four major anchors, a luxury hotel and an array of 82 international restaurants, cafes and specialty food shops.

Shem Krey, deputy managing director, Mall of Qatar, said: “We are enormously proud to be introducing a world class brand like IMAX and its unique laser system to the Middle East for the first time – ensuring the sharpest and most lifelike picture quality ever seen on a large scale screen.

"Our entertainment offer is one of the cornerstones of the Mall as a destination in its own right and IMAX will deliver an out of this world visual experience for our visitors as part of the largest cineplex complex in Qatar that Cinemacity will be managing on our behalf.”

On behalf of Cinemacity, World Holding CEO Hammad Atassi added: “Consumers in Qatar want only the best quality entertainment and in the Middle East IMAX is a brand that is widely regarded as the best.  As such, the premium nature of the Mall of Qatar and our multiplex is a perfect fit with the premium entertainment experience IMAX delivers.”

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