We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Sat 26 Mar 2016 12:57 AM

Font Size

- Aa +

Mall of Qatar set to feature $27.4m entertainment hub

Officials says MOQLIVE venue will include live concerts, entertainment put on by world's first resident mall troupe

Mall of Qatar set to feature $27.4m entertainment hub

Mall of Qatar, the shopping and lifestyle destination that is due to open in August, has announced that the retail project will feature a QR100 million ($27.4 million) entertainment hub.

MOQLIVE is all set to reinforce the mall's status as the first live entertainment destination premiering the world's first resident troupe in a mall, officials said in a statement.

They added that MOQLIVE will encompass live concerts, entertainment and mall activities covering the full year.

The free entertainment concept, brought to life by a cast and crew of more than 50 international theatre professionals, will be mall-wide with the seven main shows performing within the heart of the mall at the Oasis.

The Oasis is covered by a 6,000 sq m glassed dome of 30 metre height that is carried by four giant steel trees. The focal point of the Oasis is a 15 metre diameter 360-degree rotating stage with a central hydraulic lift, theatrical sound and lighting, high wire rigging, special effects and animated water features.

The shows will be custom developed by theatrical productions experts, Premium Projects, based in Germany.

Nearly 1,000 performers have been cast from around the world to find the best performers and hand-picked talent for the shows, the statement said.

The crew comprises professional costume tailors, lighting designers, stage managers, sound technicians, scenery carpenters and make-up artists who will work behind the scenes day by day to deliver the theatrical experience.

During the performances, up to 25 dancers, singers, actors and acrobats can be seen live on stage.

Rony Mourani, general manager said: "Mall of Qatar and Premium Projects are developing a unique entertainment package which has never been presented in a mall before. All shows and acts are custom-designed for Mall of Qatar to ensure a unique signature experience."

Premium Projects is currently in the development stage of the signature shows for Mall of Qatar with an international team of choreographers, costume designers, musical directors, art directors and circus trainers.

The show storyboards have been finalised and more than 3,000 costume pieces have been designed.

Mourani added: "The Mall of Qatar fully embodies the retailtainment concept and offers a great variety of entertainment options for the whole family. We are confident that everyone will enjoy MOQLIVE events that will make our Mall the destination for our valued guests from within Qatar, the Middle East and beyond."

Digital magazine: Read the latest edition of Arabian Business online

For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.