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Mon 24 Jan 2011 09:59 AM

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Manchester United most valuable sporting franchise in the world, says CEO

Brand is worth $2bn, says David Gill, more than Qatar’s reported offer of $1.5bn

Manchester United most valuable sporting franchise in the world, says CEO
Manchester United’s brand is worth close to $2bn, CEO David Gill said

Manchester
United’s brand is worth close to $2bn, CEO David Gill has told Arabian
Business, considerably more than the reported bid of $1.5bn Qatar Holding is
believed to have made for the club.

Asked
what he believed Manchester United’s brand value was, Gill said: “Well Forbes
reckon we are the most valuable sporting franchise in the world… and they
compare that obviously with other football clubs, but also with the likes of the
Dallas Cowboys, and so on. It [the valuation] is nearly $2bn.”

He
added that Manchester United’s value was only going to increase.

“I
think we are worth a lot of money. It is a big brand. Football is only going to
get bigger. The World Cup gets bigger, the Euros get bigger. The Champions
League gets bigger. The Premier League gets bigger, you know it is a real
growth sport. And so to be one of the leading clubs within that, we are going
to benefit and make sure we continue to push forwards.”

The
Sunday Times reported that Qatar Holding had made a bid of $1.5bn, which was
rejected by the Glazer family that owns the club. The Glazers bought the club
in 2005 for $800m.

Asked
if he thought Qatar in June was a suitable venue for the 2022 World Cup, or
whether Manchester United would approve mooted plans to move the tournament to
the winter, Gill said:

“I
don’t think it would be appropriate to talk about that at the moment.”

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