By Andy Sambidge
Confectionary giant targets further growth in region after 6,000 sq m facility starts ops.
Chocolate maker Mars GCC has opened its new $40m factory in Dubai, which will produce Mars and Snickers bars for the regional markets.
The company said the investment in the 6,000 sq m factory showed its commitment to the region.
Last year, Mars GCC posted net sales of more than $450m and Ahmed Bayoumi, general manager of Mars GCC said he was targeting further growth.
“Mars GCC has been experiencing double digit growth year on year since the beginning of the decade...We are pleased that consumer demand in the Middle East has and continues to generate opportunities for stable long term growth," he said.
He added: "We are committed to strenghthening our position as the leading chocolate manufacturer in the Middle East and our increased presence in GCC will help us achieve this growth by supporting consumer and customer needs in the region.”
The initial Mars GCC factory which was established in 1998 will continue to produce the complete range of Galaxy chocolates, the company added.
The Dubai manufacturing facilities will continue distributing products to more than 20 countries in the GCC, Africa, Asia, Europe and the Middle East, spreading from UK to Taiwan.
The new chocolate factory will not only increase chocolate production but it will also contribute to create new jobs, Mars GCC added.
With the obesity and diabetes epidemic in this region this is hardly good news!
To Joseph, obesity and diabetes come from many things, people have to just educate themselves and manage what they eat. Trust me arabic sweets are way worse than chocolate and they are also produced here! Great job Mars! I am looking forward to your excellent products that will be fresh, made right next door!