By Andy Sambidge
Confectionary major says it has added a new production line for its Snickers chocolate bars
Mars Incorporated, one of the world’s biggest confectionary manufacturers, has announced it has invested a further $60 million in its facility in Jebel Ali Free Zone in Dubai.
The company said it has added a new production line for its Snickers chocolate bars, taking the total investment at the factory to $160 million.
The new line will increase the total site’s production capacity from 60,000 to 100,000 tonnes per year, and create more than 50 jobs to work on the line, adding to over 850 Mars staff currently employed across the GCC, the company said in a statement.
The launch forms part of a major expansion drive of Mars in the GCC region, complementing its new factory in Saudi Arabia that was inaugurated earlier this month at the King Abdullah City.
Sami Darouni, president Mars Middle East, Turkey & Africa, said: “The openings of the new Mars Snickers bar line and the new Saudi factory constitute new milestones in Mars’ continuous expansion and investment in the UAE, and the wider GCC.”
With chocolate sales in the Middle East and North Africa expected to reach $5.8 billion in 2016, the latest expansion aims to help the company to continue to meet the demand of the local UAE and Saudi markets, as well as 30 additional markets across the Middle East, North Africa and the Sub-continent to which this facility exports.
Sultan Ahmed bin Sulayem, chairman of Economic Zones World, said: “Mars’ expansion reflects Jafza’s success in enabling major international businesses to grow in the UAE and the region. Jafza and Mars’ partnership is based on shared values and interests and Mars’ investment strategy in the region is driven by its long term and sustainable commitment to the region as well as its employees, partners and customers.”
Salma Ali Saif bin Hareb, CEO, Economic Zones World and Jafza, added: “Mars GCC’s expansion is an important step by the company to meet the growing demand of its clients in the Middle East, Africa and Turkey region. The increased production capacity strengthens the company’s presence in the regional emerging markets.”For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.