Maserati Middle East sales soar by 25%

Luxury Italian carmaker sells record number of vehicles, aims to double MEA sales by 2015
Maserati Middle East sales soar by 25%
By Courtney Trenwith
Thu 13 Feb 2014 12:57 PM

The number of Maseratis sold in the Middle East and Africa increased by 24.5 percent to a record number last year, the luxury car maker has announced.

The UAE and Saudi Arabia were the largest markets, recording the region’s highest absolute growth in 2013.

Sales records were registered in all GCC and Levant markets, the Italy-based company said.

The newly launched Quattroporte was the brand’s best-selling vehicle in 2013, accounting for half of all Maseratis sold in the region.

“The successful 2013 launch of Maserati’s new flagship model marked a milestone on the Italian brand’s transition from niche manufacturer to globally established luxury carmaker,” the company said in a statement.

Managing director of global overseas markets, Umberto Cini, said the region was an increasingly important market for Maserati.

"During the past 12 months, Maserati has made a giant leap forward in the development of the MEA markets,” he said.

“This historic sales record shows that we are on track for our global mission of producing 50,000 cars annually by 2015. To achieve this, we have heavily invested into the development of our latest models and our new state-of-the-art production facility in Grugliasco, Italy."

The company plans to double sales volume in MEA by 2015 by increasing its dealer network and launching new models including the Maserati Ghibli, a sports executive sedan to be available in the region by the end of March.

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