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Wed 10 Mar 2004 04:00 AM

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Maxtor to open regional office in Dubai

Storage giant Maxtor has announced plans to open an office in Dubai in the coming months.

Storage giant Maxtor has announced plans to open an office in Dubai in the coming months. The US-based company is looking to employ sales, marketing and technical staff to meet its needs in the region. A time scale has not been finalised.

At a press conference today, Maxtor discussed last year’s results, commented on what it sees as major storage trends and outlined its strategy. Didier Trassaert, vice president EMEA Maxtor, said “We believe that the way to build on Maxtor’s success is creating market driven products, services and programs. Effectively, we will be better positioned to promote our growing customer base and partners both in the Middle East and Africa region and globally, through value add solutions that are highly flexible, market focused and cost-effective.”

“In 2003, Maxtor shipped a phenomenal one million drives per week, with commercial drives representing a growing percentage. The demand for such commercial drives in the MEA region is gathering momentum and following our market focused direction, we are allocating resources to meet this challenge and cater to more specialised requirements of the MEA market,” added Trassaert.

Hard drive spending in the MEA region has grown from $3.9million in 2001 to $6.6million in 2003. Sales are projected to reach $7.8 million in 2004, according to figures supplied by Maxtor based on IDC analysis.

There is more varied demand for storage solutions than ever before, in the enterprise, desktop, mobile and consumer electronics sectors and this is the main reason behind Maxtor’s shift to a market orientated approach. Trassaert said that 20% of Maxtor’s research and development budget has been earmarked to work on customising existing storage solutions to meet needs for niche markets.

Trassaert also commented on the growing importance of consumer electronics devices in the hard drive market and predicted that this will be a major growth area. He also said that Maxtor will continue to support Serial ATA and that 7% of the 1,000,000 drives per week shipped by Maxtor come with a Serial ATA connection.

Maxtor is also planning to introduce Serial ATA2 soon and has stated that Serial attached SCSI for the enterprise market is under development.

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