By Shane McGinley
Sales in Asia/Pacific, Middle East and Africa region combined up 3.4% last year.
Sales of McDonald’s products in the region increased by 3.4 percent last year and operating income surged in the fourth quarter of the year, the fast food giant said at the weekend.
Globally, the US-based chain saw sales increase 3.8 percent. Europe saw sales up 5.2 percent, the US bought 2.6 percent more and the Asia/Pacific, Middle East and Africa region combined saw sales rise 3.4 percent last year.
In the fourth quarter, operating income in the Asia/Pacific, Middle East and Africa rose 28 percent, compared to 2.3 percent globally.
This is despite the fact that the burger producer revealed last month that sales in the region declined by one percent in the month of November.
The company now serves 60 million customers each day around the world, an annual increase of two million. It has also increased profits for the sixth consecutive year, Jim Skinner, McDonald's chief executive officer, said in a statement.
The first McDonald’s was opened in the Middle East in Riyadh in 1993 and all restaurants are locally owned and operated by Arab entrepreneurs.
There are around 32,000 restaurants worldwide and last year Skinner confirmed that there are plans to open another 1,000 restaurants in 2010, including 490 across Asia, the Middle East, Africa and Australia.
McDonald’s said it was not its policy to reveal sales figures for individual markets.
No wonder sales increased. Perfect market conditions: recession that makes McD a quick low cost meal, very high stress levels that along with the addictive side fast food has according to nutritionists, health researchers and several documentaries and studies that are out there....McD cannot but grow!