By Staff writer
Bahrain-backed manufacturer of luxury handcrafted sports and supercars said the performance is a result of the introduction of a broader range of models offered
McLaren Automotive has increased its sales in the Middle East and Africa region, from the same number of retailers in the regional network, by 70 percent for the first half of 2016.
The Bahrain-backed manufacturer of luxury handcrafted sports and supercars said the performance is a result of the introduction of a broader range of models offered, specifically within its Sports Series, which includes the 570S Coupé, voted the Middle East Car of the Year Awards 2016 ‘Best Performance Coupe’. The company said there was also a continued focus by McLaren retail partners to meet customer expectations.
Deliveries to customers of cars in the McLaren Super Series range which includes the 650S Coupé and Spider, along with the limited production 675LT models, improved in the first half of 2016 compared to the same period of 2015, by 19.3%.
McLaren Automotive said it expected similarly positive results the remainder of 2016 due to the introduction of the 570GT, which is the third model to be launched in the Sports Series range, which is said to be the most luxurious and refined of any McLaren to date.
“The launch of the Sports Series has opened McLaren up to an entirely new audience and has been pivotal in developing our sales volumes from the 2015 levels, whilst retaining the same retailer network base,” said Andreas Bareis, managing director of McLaren Automotive Middle East, Africa and Latin America.
“With the first customer deliveries of the 570GT taking place in the near future we can look forward to another strong sales performance for the rest of the year.”