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Thu 1 Feb 2018 09:47 PM

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The future of content in the Middle East region

As the rise of mobile, digital and streaming impacts the creation, delivery and consumption of content, we ask local broadcasters how they're confronting the challenges of this new era

The future of content in the Middle East region
The rise of mobile connectivity and 4G networks means that content, whether music, TV or film, can be disseminated to wherever it is demanded – and by an audience that wants total control over when they consume it.

The media landscape is shifting with astonishing rapidity. The old norms of television stations offering curated morning-to-night entertainment, record companies selling 45-minutes’ worth of music on packaged albums and radio stations dictating what songs by which  artists you could listen to all seems to be going the way of the video rental store – a relic of a rigid, tightly controlled and choice-free age.

The rise of mobile connectivity and 4G networks means that content, whether music, TV or film, can be disseminated to wherever it is demanded – and by an audience that wants total control over when they consume it.

This has placed enormous pressure on traditional broadcasters and content creators to change their strategies or risk being left behind.

We talk to several UAE companies about how they’re meeting this challenge:

The future of content in the Middle East

Mark Weeks, MD of EMEA of Akamai Technologies, looks at how technology will be enhancing our consumption

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In a little over 14 months, the newest players in the UAE's radio space have made significant waves by sticking to the medium's essential format

How Starz Play Arabia plans to grow its audience

Armed with the ability to tap into Etisalat's network, Starz Play Arabia is set to propel its streaming service into new territory

Entertainment provider: How OSN is dealing with an ever-changing TV industry

OSN CEO Martin Stewart reveals how the company is adapting in a hugely competitive marketplace

Video: What impact will digital streaming have on media consumption

Streaming service providers such as Netflix, Amazon Prime and Spotify have amassed millions of subscribers and redefined the model for how we consume content.

Video: Where does the growth of streaming leave traditional broadcasters?

In response to the entry of international players such as Netflix and Amazon Prime into the local market, OSN has launched its own on demand services, Play, Go and Wavo, adding to the digital offerings by the likes of Icflix and StarzPlay.

Video: What digital content innovations can we expect in 2018

In this edition of Inside AB, Jeremy Lawrence and Eddie Taylor run through the key areas set for disruption due to new technological innovations.