Beirut-based division plans to develop and create new opportunities for local artists
Warner Music Group (WMG) has launched a Beirut-based, wholly-owned recorded music affiliate that will operate across 17 markets in the Middle East and North Africa (MENA).
The new division, Warner Music Middle East, will be headed by managing director Moe Hamzeh, who previously oversaw content at video streaming platform m.media.
He said the venture will allow WMG to reach and draw in a larger fan base across the region, enabling it to develop careers for local talent and create new opportunities for its established artists.
The new regional office is part of the group’s commitment to building its local expertise worldwide, and delivering maximum global impact for its artists, according to Chris Ancliff, WMG’s executive vice president, Eastern Europe, Middle East and Africa.
Warner Music Middle East is expected to develop the marketing and promotion of WMG’s international artists, and grow its local list of Arabic artists and repertoire.
It will also seek to expand the digital distribution of its artists’ music and cultivate local brand partnerships.